.avif)
Launching your website is a huge milestone for your business, but it’s easy to take your foot off the gas once it’s live. Remember, launching a website is just the beginning—the real work starts now. In this article we're going to guide you through the most effective steps to market your website and attract leads, ensuring that your new online presence delivers the results you’re aiming for.
Submit your Website to Search Engines
The first and easiest step after launching your website is to ensure it’s indexed by search engines like Google and Bing. This makes your site discoverable when potential customers search for relevant keywords. To get started, submit your website’s URL through Google Search Console and Bing Webmaster Tools. Doing this not only speeds up the indexing process but also allows you to monitor your site’s performance in search results. The quicker your site is indexed, the sooner you can start attracting organic traffic.
Set up Analytics to Monitor Traffic
Now that your site is live and discoverable by search engines, it’s time to start monitoring your traffic. Although you’ll be starting at zero, the following steps in this guide are designed to help you attract visitors, making this the ideal time to set up your analytics. Google Analytics offers valuable insights into user behaviour, traffic sources, and more. However, for most use cases, we prefer to useSimple Analytics due to their exceptional privacy policies. Whichever tool you choose, monitoring your traffic and identifying trends will be crucial for measuring the effectiveness of your marketing efforts.
‍
.avif)
‍
Content Creation
One of the most effective ways to attract and engage visitors to your website is by creating and sharing high-quality content. Start a blog, produce how-to guides, or create videos that provide value to your target audience. High-quality content not only drives traffic to your site but also helps establish your brand as an authority in your industry. Regularly updating your site with fresh content gives visitors a reason to return and improves your site's visibility in search engines. Sharing this content across social media channels can further amplify your reach and attract even more potential customers.
Our own blog is an example of this type of content creation in action.
Get Social
Organic social media marketing is free and offers the opportunity to reach thousands of potential customers! We recommend starting with one platform, such as Instagram, and creating a simple social media strategy focused on providing value to your audience. For example, through our Instagram (@unweb.studio), we’re committed to sharing template design inspiration for other creatives. This approach is helping us build an engaged audience that drives significant website traffic. The key is to identify what content your target audience is interested in and consistently create it for them.
Start an Email Marketing Campaign
Start building an email list through sign-up incentives, such as discounts or exclusive deals. For example, we began our email list from scratch by opening a waitlist for our template store and offering early sign-ups a 50% discount. Once you have a list, send regular newsletters that deliver value to your subscribers and keep them updated on your products and services. Consistent communication through email marketing helps maintain engagement and drives repeat visits to your website.
There are plenty of email platforms out there but Beehiiv is our favourite for its easy user experience.
Build Backlinks
Building backlinks is crucial for improving your new website's ranking on Google. Backlinks are links from other reputable websites that point to your site, signalling to search engines that your content is credible. Start by reaching out to industry blogs, partners, or influencers to share your content or collaborate on guest posts. The more high-quality backlinks you acquire, the higher your website is likely to rank in search engine results, driving more organic traffic to your site.
Check out this podcast episode by The Grumpy SEO Guy for a solid overview of how to get backlinks
Engage with Online Communities
Locate where your target audience hangs out online. This could be on specific forums, social media groups, or platforms like Reddit or Quora. Participate in discussions, answer questions, and share your expertise. By providing value and subtly promoting your website when relevant, you can attract interested users to your site. This approach not only drives traffic but also helps establish your brand as a trusted resource in your field, enhancing your credibility and building a loyal following.
Run Paid Advertising Campaigns
If you’re looking to drive traffic quickly and have the budget, running paid advertising campaigns is a good strategy. Platforms like Google Ads, Facebook, and Instagram allow you to target specific audiences based on demographics, interests, and behaviours. Even a small budget can yield significant results by attracting targeted traffic to your website. Paid ads are especially useful when you’re just starting out, helping you reach a broader audience faster and generating immediate interest in your products or services.
Conclusion
Launching your website is just the beginning; the real challenge lies in driving traffic and attracting leads. A good-looking website means little without visitors.
We’re committed to creating premium Webflow templates so you can allocate more of your launch budget to marketing.
By following these steps—submitting your site to search engines, setting up analytics, creating valuable content, leveraging social media, starting an email campaign, building backlinks, engaging with online communities, and running paid ads—you can maximise your website’s impact.
Stay proactive, refine your strategy, and focus on providing value to your audience. With the right approach, your website can become a powerful tool for business growth.
